Statistic regarding Red Bull customers: most popular tech influencers

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Technology Influencer | Red Bull

March 24, 2022

This statistic visualizes the most popular tech influencers of that part of the German population, with a high affinity for the food manufacturer "Red Bull", in comparison to the total population. Extremely pronounced is the positive correlation with Mark Zuckerberg and Bill Gates.

This bar chart visualizes, how a preference for the brand "Red Bull" correlates with an affinity for the displayed Technology Influencer affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have an affinity for "Mark Zuckerberg" is increased by 10.36% .

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