Statistic regarding Burberry customers: most popular travel magazines

AIlon has analyzed 4853 people from Germany who have a very high affinity to Burberry and compared the mean values with a representative sample of the population.

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Travel Magazine | Burberry

March 23, 2022

This statistic visualizes the most popular travel magazines of that part of the German population, with a high affinity for the fashion label "Burberry", compared to the total population. The preference for the magazine "Lufthansa Magazine" is strongly increased, while it is clearly decreased for the the magazine "Globetrotter Magazin".

This bar chart visualizes, how an affinity for the brand "Burberry" correlates with an affinity for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burberry" customers to have a preference for "Lufthansa Magazine" is increased by 3.0% .

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