Statistic regarding Butlers customers: most popular travel magazines

AIlon has analyzed 5623 people from Germany who have a very high affinity to Butlers and compared the mean values with a representative sample of the population.

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Travel Magazine | Butlers

March 23, 2022

This statistic shows the most popular travel magazines of that part of the German population, with a strong preference for the furniture retailer "Butlers", compared to the total population. The preference for the magazine "DAV Panorama" is clearly increased, while it is clearly decreased for the the magazine "Globetrotter Magazin".

This bar chart visualizes, how an affinity for the brand "Butlers" correlates with an affinity for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Butlers" customers to have a preference for "DAV Panorama" is increased by 1.52% .

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