Statistic regarding Calvin Klein customers: most popular travel magazines

AIlon has analyzed 18301 people from Germany who have a very high affinity to Calvin Klein and compared the mean values with a representative sample of the population.

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Travel Magazine | Calvin Klein

March 23, 2022

This statistic shows the most popular travel magazines of that part of the German population, with a high affinity for the fashion label "Calvin Klein", in comparison to the total population. The affinity for the magazine "Lufthansa Magazine" is clearly increased, while it is considerably decreased for the the magazine "Globetrotter Magazin".

This bar chart visualizes, how a preference for the brand "Calvin Klein" correlates with a preference for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have an affinity for "Lufthansa Magazine" is increased by 2.85% .

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