Statistic regarding Doritos customers: most popular travel magazines

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

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Travel Magazine | Doritos

March 23, 2022

This statistic visualizes the favorite travel magazines of that part of the German population, with a strong preference for the food manufacturer "Doritos", in comparison to the total population. The preference for the magazine "Lufthansa Magazine" is strongly increased, while it is clearly decreased for the the magazine "Globetrotter Magazin".

This bar chart visualizes, how a preference for the brand "Doritos" correlates with an affinity for the displayed Travel Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have an affinity for "Lufthansa Magazine" is increased by 1.57% .

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