Statistic regarding Henkel customers: most popular TV magazines

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Tv Magazineonline | Henkel

March 23, 2022

This statistic visualizes the most popular TV magazines of that part of the German population, with a high affinity for the chemical company "Henkel", compared to the total population. The affinity for the magazine "Moviepilot" is clearly increased.

This bar chart visualizes, how a preference for the brand "Henkel" correlates with a preference for the displayed Tv Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Moviepilot" is increased by 36.72% .

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