Statistic regarding Alnatura customers: most popular union magazines

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

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Union Magazine | Alnatura

March 23, 2022

This statistic shows the favored union magazines of that part of the German population, with a high affinity for the shopping brand "Alnatura", compared to the total population. The preference for the magazine "Vorwärts" is considerably increased, while it is considerably decreased for the the magazine "DBB".

This bar chart visualizes, how a preference for the brand "Alnatura" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Vorwärts" is increased by 2.55% .

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