Statistic regarding Doritos customers: most popular union magazines

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

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Union Magazine | Doritos

March 23, 2022

This statistic shows the most popular union magazines of that part of the German population, with a high affinity for the food manufacturer "Doritos", in comparison to the total population. The affinity for the magazine "Vorwärts" is considerably increased.

This bar chart visualizes, how a preference for the brand "Doritos" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Vorwärts" is increased by 1.84% .

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