Statistic regarding Hamburger Verkehrsverbund customers: most popular union magazines

AIlon has analyzed 2243 people from Germany who have a very high affinity to Hamburger Verkehrsverbund and compared the mean values with a representative sample of the population.

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Union Magazine | Hamburger Verkehrsverbund

March 23, 2022

This statistic visualizes the favored union magazines of that part of the German population, with a strong preference for the mobility service provider "Hamburger Verkehrsverbund", in comparison to the total population. The preference for the magazine "Metallzeitung" is considerably increased, while it is strongly decreased for the the magazine "Verdi Publik".

This bar chart visualizes, how a preference for the brand "Hamburger Verkehrsverbund" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Hamburger Verkehrsverbund" customers to have an affinity for "Metallzeitung" is increased by 1.81% .

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