This study is based on a small sample and is not entirely current.
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Create current statisticsUnion Magazine | IKEA
March 24, 2022
This statistic shows the favored union magazines of that part of the German population, with a strong preference for the furniture retailer "IKEA", compared to the total population.
The affinity for the magazine "Verdi Publik" is considerably increased, while it is strongly decreased for the the magazine "DBB".
This bar chart visualizes, how a preference for the brand "IKEA" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have a preference for "Verdi Publik" is increased by 0.92% .
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