Statistic regarding ING-DiBa brandfans: most popular union magazines

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

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Union Magazine | ING-DiBa

March 24, 2022

This statistic shows the favored union magazines of that part of the German population, with a high affinity for the financial services company "ING-DiBa", in comparison to the total population. The preference for the magazine "Vorwärts" is clearly increased, while it is strongly decreased for the the magazine "DBB".

This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with an affinity for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Vorwärts" is increased by 4.17% .

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