This study is based on a small sample and is not entirely current.
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Create current statisticsUnion Magazine | Otto Group
March 24, 2022
This statistic visualizes the most popular union magazines of that part of the German population, with a high affinity for the shopping brand "Otto Group", compared to the total population.
The preference for the magazine "Verdi Publik" is strongly increased, while it is considerably decreased for the the magazine "Metallzeitung".
This bar chart visualizes, how a preference for the brand "Otto Group" correlates with a preference for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Otto Group" customers to have an affinity for "Verdi Publik" is increased by 1.96% .
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