Statistic regarding WhatsApp customers: most popular union magazines

AIlon has analyzed 70236 people from Germany who have a very high affinity to WhatsApp and compared the mean values with a representative sample of the population.

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Union Magazine | WhatsApp

March 23, 2022

This statistic shows the most popular union magazines of that part of the German population, with a strong preference for the Telecommunications company "WhatsApp", compared to the total population. The preference for the magazine "Verdi Publik" is clearly increased.

This bar chart visualizes, how a preference for the brand "WhatsApp" correlates with an affinity for the displayed Union Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have an affinity for "Verdi Publik" is increased by 0.75% .

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