Statistic regarding Burberry customers: most popular womens magazines

AIlon has analyzed 4853 people from Germany who have a very high affinity to Burberry and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | Burberry

March 23, 2022

This statistic visualizes the favorite womens magazines of that part of the German population, with a high affinity for the fashion label "Burberry", in comparison to the total population. The affinity for the magazines "Barbara" and "Happinez" is moderately increased, while it is strongly decreased for the the magazines "Auf einen Blick" and "Frau im Trend".

This bar chart visualizes, how a preference for the brand "Burberry" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burberry" customers to have an affinity for "Barbara" is increased by 124.0% .

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