Statistic regarding IKEA customers: most popular womens magazines

AIlon has analyzed 26804 people from Germany who have a very high affinity to IKEA and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | IKEA

March 24, 2022

This statistic shows the favored womens magazines of that part of the German population, with a high affinity for the furniture retailer "IKEA", compared to the total population. The preference for the magazines "Emotion" and "Womens Health" is moderately increased, while it is moderately decreased for the the magazines "Auf einen Blick" and "Frau im Trend".

This bar chart visualizes, how an affinity for the brand "IKEA" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have a preference for "Emotion" is increased by 66.31% .

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