Statistic regarding Nike customers: most popular womens magazines

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | Nike

March 24, 2022

This statistic visualizes the favorite womens magazines of that part of the German population, with a strong preference for the fashion label "Nike", in comparison to the total population. The preference for the magazines "Emotion" and "Womens Health" is considerably increased, while it is moderately decreased for the the magazines "Auf einen Blick" and "Frau im Trend".

This bar chart visualizes, how an affinity for the brand "Nike" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have an affinity for "Auf einen Blick" is decreased by 40.72% .

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