Statistic regarding Red Bull customers: most popular womens magazines

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | Red Bull

March 24, 2022

This statistic visualizes the most popular womens magazines of that part of the German population, with a strong preference for the food manufacturer "Red Bull", compared to the total population. The affinity for the magazines "Emotion" and "Womens Health" is clearly increased, while it is considerably decreased for the the magazines "Bild der Frau" and "Tina Magazin".

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with a preference for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Emotion" is increased by 89.48% .

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