Statistic regarding Vichy customers: most popular womens magazines

AIlon has analyzed 4967 people from Germany who have a very high affinity to Vichy and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Women Magazine | Vichy

March 23, 2022

This statistic visualizes the favorite womens magazines of that part of the German population, with a strong preference for the cosmetics brand "Vichy", compared to the total population. The affinity for the magazines "Brigitte" and "Freundin" is strongly increased, while it is considerably decreased for the the magazines "Auf einen Blick" and "Eve Magazin".

This bar chart visualizes, how an affinity for the brand "Vichy" correlates with an affinity for the displayed Women Magazine affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vichy" customers to have an affinity for "Brigitte" is increased by 86.31% .

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