Statistic regarding Doritos customers: favorite car manufacturers

AIlon has analyzed 3090 people from Germany who have a very high affinity to Doritos and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Automotive | Doritos

March 23, 2022

This statistic shows the favorite car manufacturers of that part of the German population, with a strong preference for the food manufacturer "Doritos", in comparison to the total population. The largest deviations in the positive range are: Bmw Motorrad, Pit Stop, Carglass and in the negative range are: Opel, Citroen, Ford.

This bar chart visualizes, how an affinity for the brand "Doritos" correlates with an affinity for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Bmw Motorrad" is increased by 104.68% .

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