Statistic regarding Zara customers: favorite car manufacturers

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

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Automotive | Zara

March 24, 2022

This statistic visualizes the favorite car manufacturers of that part of the German population, with a strong preference for the fast fashion label "Zara", compared to the total population. Very noticeable is the positive relation to Volkswagen, Pit Stop, Carglass, as well as the negative relation to Mercedes, Subaru, Alfa Romeo.

This bar chart visualizes, how an affinity for the brand "Zara" correlates with an affinity for the displayed Automotive affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Volkswagen" is increased by 53.4% .

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