Statistic regarding Butlers customers: favorite cosmetics brands

AIlon has analyzed 5623 people from Germany who have a very high affinity to Butlers and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Butlers

March 23, 2022

This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the furniture retailer "Butlers", in comparison to the total population. Extremely noticeable is the positive correlation with Shiseido, La Roche Posay, Wella, as well as the negative relation to Gilette, Axe/Lynx/Ego, Tresemme.

This bar chart visualizes, how an affinity for the brand "Butlers" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Butlers" customers to have a preference for "Shiseido" is increased by 143.04% .

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