Statistic regarding Calvin Klein customers: favorite cosmetics brands

AIlon has analyzed 18301 people from Germany who have a very high affinity to Calvin Klein and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Calvin Klein

March 23, 2022

This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the fashion label "Calvin Klein", in comparison to the total population. Especially pronounced is the positive relation to Oral B, Head And Shoulders, Orthomol, as well as the negative correlation with Rexona, Dove, Yves Rocher.

This bar chart visualizes, how a preference for the brand "Calvin Klein" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Calvin Klein" customers to have an affinity for "Oral B" is increased by 132.25% .

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