Statistic regarding Dolce & Gabbana customers: favorite cosmetics brands

AIlon has analyzed 8886 people from Germany who have a very high affinity to Dolce & Gabbana and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | Dolce & Gabbana

March 23, 2022

This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the fashion label "Dolce & Gabbana", compared to the total population. Especially pronounced is the increased value for Wella, Schwarzkopf, Shiseido, as well as the negative correlation with Gilette, Tresemme, Kiehls.

This bar chart visualizes, how a preference for the brand "Dolce & Gabbana" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Dolce & Gabbana" customers to have an affinity for "Wella" is increased by 141.55% .

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