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Beauty | IKEA
March 24, 2022
This statistic visualizes the favorite cosmetics brands of that part of the German population, with a high affinity for the furniture retailer "IKEA", in comparison to the total population.
Especially noticeable is the positive correlation with Oral B, Head And Shoulders, Axe/Lynx/Ego, as well as the negative relation to Tresemme, Kiehls, Rejoice.
This bar chart visualizes, how a preference for the brand "IKEA" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have an affinity for "Oral B" is increased by 76.88% .
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