Statistic regarding ING-DiBa brandfans: favorite cosmetics brands

AIlon has analyzed 5531 people from Germany who have a very high affinity to ING-DiBa and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beauty | ING-DiBa

March 24, 2022

This statistic shows the favorite cosmetics brands of that part of the German population, with a strong preference for the financial services company "ING-DiBa", compared to the total population. Very noticeable is the increased value for Oral B, Orthomol, Head And Shoulders, as well as the decreased value for Rexona, Dove, Yves Rocher.

This bar chart visualizes, how a preference for the brand "ING-DiBa" correlates with a preference for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ING-DiBa" brandfans to have a preference for "Oral B" is increased by 128.0% .

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