Rossmann Brandfans: Beauty

AIlon analyzed 36,845 individuals from Germanywho have a very high affinity for Rossmann and compared the aggregated values to a representative sample of the population.

Beauty | Rossmann
This chart visualizes the affinities of people from Germany who are brandfans of Rossmann with respect to Beauty. The most popular include Pantene (30.75x), Clarins (30.44x), Dove (28.29x).
The lowest values include Lux (-1.0x), Kose (-1.0x), Old Spice (-0.11x), Head And Sholders (1.41x), Coty (2.57x).
The affinitiy factor describes how strongly a topic is over- or underrepresented in the audience compared to the population.
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