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Beauty | Twitch
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the brand "Twitch", in comparison to the total population.
Especially noticeable is the positive correlation with Axe/Lynx/Ego, Head And Shoulders, Gilette, as well as the negative relation to Rexona, Dove, Yves Rocher.
This bar chart visualizes, how a preference for the brand "Twitch" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Twitch" brandfans to have a preference for "Axe/Lynx/Ego" is increased by 106.7% .
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