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Beauty | Vichy
March 23, 2022
This statistic shows the favorite cosmetics brands of that part of the German population, with a high affinity for the cosmetics brand "Vichy", compared to the total population.
The largest outliers in the positive range are: Vichy, Eucerin, Yves Rocher and in the negative range are: Gilette, Axe/Lynx/Ego, Nivea.
This bar chart visualizes, how a preference for the brand "Vichy" correlates with an affinity for the displayed Beauty affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vichy" customers to have a preference for "Vichy" is increased by 110.24% .
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