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Beautyorganic | Alnatura
March 23, 2022
This statistic shows the favorite organic cosmetics brands of that part of the German population, with a high affinity for the shopping brand "Alnatura", in comparison to the total population.
Very pronounced is the increased value for Weleda and Dr Hauschka, as well as the negative correlation with Kneipp and Santaverde.
This bar chart visualizes, how a preference for the brand "Alnatura" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Weleda" is increased by 105.72% .
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