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Beautyorganic | Nike
March 24, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a strong preference for the fashion label "Nike", in comparison to the total population.
Very pronounced is the increased value for Weleda and Speick, as well as the negative relation to Kneipp and Santaverde.
This bar chart visualizes, how a preference for the brand "Nike" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have an affinity for "Kneipp" is decreased by 27.83% .
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