AIlon has analyzed 538 people from Germany who have a very high affinity to Smart (Automarke) and compared the mean values with a representative sample of the population.
This study is based on a small sample and is not entirely current.
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July 14, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a strong preference for the car manufacturer "Smart (Automarke)", in comparison to the total population.
Extremely noticeable is the increased value for Weleda and Speick, as well as the negative correlation with Kneipp and Santaverde.
This bar chart visualizes, how a preference for the brand "Smart (Automarke)" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Smart (Automarke)" brandfans to have a preference for "Weleda" is increased by 33.59% .
Source:
AIlon
Publication date:
July 14, 2022
Sample size Smart (Automarke):
538
Sample size population sample: 3.414.229
Area of enquiry: Germany
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