Statistic regarding WhatsApp customers: favorite organic cosmetics brands

AIlon has analyzed 70236 people from Germany who have a very high affinity to WhatsApp and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Beautyorganic | WhatsApp

March 23, 2022

This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a strong preference for the Telecommunications company "WhatsApp", in comparison to the total population. Extremely pronounced is the positive correlation with Weleda and Alverde, as well as the negative correlation with Kneipp and Santaverde.

This bar chart visualizes, how an affinity for the brand "WhatsApp" correlates with an affinity for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "WhatsApp" customers to have an affinity for "Kneipp" is decreased by 22.06% .

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