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Beautyorganic | Zara
March 24, 2022
This statistic visualizes the favorite organic cosmetics brands of that part of the German population, with a high affinity for the fast fashion label "Zara", compared to the total population.
The largest deviations in the positive range are: Alverde and Dr Hauschka and in the negative range are: Kneipp and Santaverde.
This bar chart visualizes, how an affinity for the brand "Zara" correlates with a preference for the displayed Beautyorganic affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have an affinity for "Alverde" is increased by 99.18% .
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