Statistic regarding Alnatura customers: favorite chemical companies

AIlon has analyzed 2942 people from Germany who have a very high affinity to Alnatura and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Chemical | Alnatura

March 23, 2022

This statistic visualizes the favorite chemical companies of that part of the German population, with a strong preference for the shopping brand "Alnatura", compared to the total population. The largest deviations in the positive range are: Evonik, Jet, Aral and in the negative range are: Gazprom, Bp, Basf.

This bar chart visualizes, how an affinity for the brand "Alnatura" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Evonik" is increased by 190.2% .

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