Statistic regarding Henkel customers: favorite chemical companies

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Chemical | Henkel

March 23, 2022

This statistic shows the favorite chemical companies of that part of the German population, with a strong preference for the chemical company "Henkel", in comparison to the total population. Very noticeable is the positive correlation with Henkel, Evonik, Jet, as well as the decreased value for Agip, Shell, Star.

This bar chart visualizes, how an affinity for the brand "Henkel" correlates with an affinity for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have an affinity for "Henkel" is increased by 219.88% .

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