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Chemical | IKEA
March 24, 2022
This statistic shows the favorite chemical companies of that part of the German population, with a strong preference for the furniture retailer "IKEA", in comparison to the total population.
The largest outliers in the positive range are: Evonik, Jet, Aral and in the negative range are: Star, Bp, Gazprom.
This bar chart visualizes, how an affinity for the brand "IKEA" correlates with a preference for the displayed Chemical affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "IKEA" customers to have a preference for "Evonik" is increased by 56.27% .
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