Statistic regarding Henkel customers: favorite brands for childrens products

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Children | Henkel

March 23, 2022

This statistic visualizes the favorite brands for childrens products of that part of the German population, with a strong preference for the chemical company "Henkel", in comparison to the total population. Especially noticeable is the increased value for Toysrus, Pampers.

This bar chart visualizes, how an affinity for the brand "Henkel" correlates with an affinity for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Toysrus" is increased by 109.83% .

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