Statistic regarding Nike customers: favorite brands for childrens products

AIlon has analyzed 55605 people from Germany who have a very high affinity to Nike and compared the mean values with a representative sample of the population.

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Children | Nike

March 24, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a high affinity for the fashion label "Nike", in comparison to the total population. Very noticeable is the positive relation to Toysrus, as well as the decreased value for Fisher Price.

This bar chart visualizes, how a preference for the brand "Nike" correlates with an affinity for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Nike" customers to have an affinity for "Toysrus" is increased by 30.47% .

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