Statistic regarding ProSieben viewers: favorite brands for childrens products

AIlon has analyzed 12412 people from Germany who have a very high affinity to ProSieben and compared the mean values with a representative sample of the population.

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Children | ProSieben

March 23, 2022

This statistic shows the favorite brands for childrens products of that part of the German population, with a strong preference for the media company "ProSieben", in comparison to the total population. Extremely noticeable is the positive relation to Pampers, as well as the negative relation to Fisher Price.

This bar chart visualizes, how an affinity for the brand "ProSieben" correlates with a preference for the displayed Children affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "ProSieben" viewers to have an affinity for "Pampers" is increased by 49.82% .

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