Statistic regarding Burberry customers: most popular cell phone providers and messenger services

AIlon has analyzed 4853 people from Germany who have a very high affinity to Burberry and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Communication | Burberry

March 23, 2022

This statistic visualizes the favorite cell phone providers and messenger services of that part of the German population, with a strong preference for the fashion label "Burberry", compared to the total population. The largest deviations in the positive range are: Telekom and Telegram and in the negative range are: Freenet and Alcatel Mobile.

This bar chart visualizes, how a preference for the brand "Burberry" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burberry" customers to have a preference for "Telekom" is increased by 115.7% .

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