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Communication | Doritos
March 23, 2022
This statistic visualizes the favorite cell phone providers and messenger services of that part of the German population, with a strong preference for the food manufacturer "Doritos", in comparison to the total population.
The largest deviations in the positive range are: Telegram and Threema and in the negative range are: Orange and Winsim.
This bar chart visualizes, how a preference for the brand "Doritos" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have an affinity for "Telegram" is increased by 124.61% .
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