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Communication | Edeka
March 23, 2022
This statistic shows the most popular cell phone providers and messenger services of that part of the German population, with a strong preference for the shopping brand "Edeka", compared to the total population.
Especially noticeable is the increased value for Telekom and Whatsapp, as well as the negative correlation with Winsim and Alcatel Mobile.
This bar chart visualizes, how an affinity for the brand "Edeka" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Edeka" customers to have a preference for "Telekom" is increased by 53.68% .
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