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Communication | Henkel
March 23, 2022
This statistic shows the favorite cell phone providers and messenger services of that part of the German population, with a high affinity for the chemical company "Henkel", in comparison to the total population.
Especially pronounced is the increased value for Whatsapp and 1&1, as well as the negative correlation with Tecno Mobile and Infinix Mobile.
This bar chart visualizes, how an affinity for the brand "Henkel" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Whatsapp" is increased by 57.4% .
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