Statistic regarding Red Bull customers: most popular cell phone providers and messenger services

AIlon has analyzed 8420 people from Germany who have a very high affinity to Red Bull and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Communication | Red Bull

March 24, 2022

This statistic visualizes the preferred cell phone providers and messenger services of that part of the German population, with a high affinity for the food manufacturer "Red Bull", compared to the total population. The largest deviations in the positive range are: Telegram and Threema and in the negative range are: Winsim and Freenet.

This bar chart visualizes, how an affinity for the brand "Red Bull" correlates with an affinity for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Red Bull" customers to have a preference for "Telegram" is increased by 123.5% .

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