Statistic regarding Vichy customers: most popular cell phone providers and messenger services

AIlon has analyzed 4967 people from Germany who have a very high affinity to Vichy and compared the mean values with a representative sample of the population.

This study is based on a small sample and is not entirely current.

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Communication | Vichy

March 23, 2022

This statistic visualizes the preferred cell phone providers and messenger services of that part of the German population, with a strong preference for the cosmetics brand "Vichy", compared to the total population. The largest deviations in the positive range are: Whatsapp and Telekom and in the negative range are: Threema and Winsim.

This bar chart visualizes, how an affinity for the brand "Vichy" correlates with a preference for the displayed Communication affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Vichy" customers to have a preference for "Whatsapp" is increased by 25.24% .

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