Statistic regarding Henkel customers: favorite cuisine

AIlon has analyzed 2171 people from Germany who have a very high affinity to Henkel and compared the mean values with a representative sample of the population.

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Culinary | Henkel

March 23, 2022

This statistic shows the preferred cuisine of that part of the German population, with a strong preference for the chemical company "Henkel", compared to the total population. Very pronounced is the positive correlation with Grilling, Weißwein, Pizza, as well as the negative relation to Rotwein, German cuisine, Bavarian cuisine.

This bar chart visualizes, how a preference for the brand "Henkel" correlates with an affinity for the displayed Culinary affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Henkel" customers to have a preference for "Grilling" is increased by 32.16% .

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