Statistic regarding Zara customers: favorite cuisine

AIlon has analyzed 7726 people from Germany who have a very high affinity to Zara and compared the mean values with a representative sample of the population.

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Culinary | Zara

March 24, 2022

This statistic shows the favorite food of that part of the German population, with a strong preference for the fast fashion label "Zara", in comparison to the total population. The largest deviations in the positive range are: Weißwein, Grilling, Vegetarian and vegan cuisine and in the negative range are: Rotwein, Bavarian cuisine, German cuisine.

This bar chart visualizes, how an affinity for the brand "Zara" correlates with an affinity for the displayed Culinary affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Zara" customers to have a preference for "Weißwein" is increased by 49.33% .

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