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Culture | Alnatura
March 23, 2022
This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the shopping brand "Alnatura", compared to the total population.
Extremely noticeable are the positive values for Musicals and Architecture and the negative values for 60s and 70s.
This bar chart visualizes, how an affinity for the brand "Alnatura" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Alnatura" customers to have a preference for "Musicals" is increased by 65.44% .
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