Statistic regarding Burberry customers: cultural preferences

AIlon has analyzed 4853 people from Germany who have a very high affinity to Burberry and compared the mean values with a representative sample of the population.

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Culture | Burberry

March 23, 2022

This statistic visualizes the cultural preferences of that part of the German population, with a strong preference for the fashion label "Burberry", compared to the total population. Especially pronounced are the positive values for Musicals and Architecture and the negative values for 80s and 70s.

This bar chart visualizes, how an affinity for the brand "Burberry" correlates with a preference for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Burberry" customers to have a preference for "Musicals" is increased by 47.9% .

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