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Culture | Doritos
March 23, 2022
This statistic visualizes the cultural preferences of that part of the German population, with a high affinity for the food manufacturer "Doritos", compared to the total population.
Extremely noticeable are the positive values for Musicals and Architecture and the negative values for 70s and 80s.
This bar chart visualizes, how a preference for the brand "Doritos" correlates with an affinity for the displayed Culture affinities. The affinity shows, how a topic is over- or underrepresented in a certain target group, compared to the total population. The statistic can be read as follows: The probability for "Doritos" customers to have a preference for "Musicals" is increased by 44.7% .
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